Team
Small team, big impact
Marketing, advertising and development work closely together at our agency. This ensures strategy is technically sound - and vice versa.
Koen Bol
Strategy & Performance
Koen founded Performance Department in 2016 and has over ten years of experience in online marketing. As owner he's involved in everything, but his strength lies in developing growth strategies for businesses. All-round, hands-on and always focused on results. Koen is a true car enthusiast and once competed in the Mazda MX-5 Cup. These days he only races on the motorway to clients.
Hessel Middendorp
Search & Development
Hessel has worked in digital marketing since 2015 and has focused primarily on front-end development since 2020. With a background in sociology and a fascination for the web, SEO was a logical step - and the desire to build the best websites himself made him a developer too. He combines technical SEO, front-end development and a sharp eye for design. Outside work you'll find him on the water - windsurfing or wingfoiling - or listening to music of every genre.
Meike Mol
Google Ads & Content
Meike is the newest talent at Performance Department. Koen discovered her in an Italian restaurant and brought her on board. She handles Google Ads and advertising, and is also the main point of contact for many of our clients. In her free time, Meike can be found on the sofa with a puzzle or out on a run.
Frank Visser
Google Ads & Development
Frank has worked in online marketing for over ten years and started alongside Koen at a sales agency in Haarlem. His specialities are Google Ads and WordPress development, but you can go to him for just about anything online. He doesn't rest until it works. Frank is the only person from Rotterdam who supports Ajax, lives in the Westland greenhouse district, and spends his free time mainly behind a game controller.
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